Devising a mobile marketing strategy

Newly employed marketing specialist Max has prepared a presentation of his mobile marketing strategy vision for fast-food company, which is opening a new restaurant in a new city, and he is eager to present it for the meeting attendees.

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A mobile application the customers would love to use

It’s the first day for newly hired employees at a small marketing company. Ted has prepared the presentation about what does it take to create a usable and engaging mobile application. He begins the presentation with words: “Most of you probably will not develop a mobile application by yourself. But there are certain principles you need to know which will make a collaboration with application developers and mutual understanding easier and far more productive”.

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The concerns of a marketer

Charlie and William are taking lunch break in their company’s kitchen room. William asks Charlie about his experience as a marketer, discussion evolves about mobile app marketing, and Charlie takes initiative by asking William some questions.

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