Module: Digital Marketing

Scenarios

Please choose a scenario to start simulation.

Search engine optimization
Search engine optimization

Company’s website is old fashioned, the content outdated, it is difficult to find the information. As a result, the Google do not provide company at the top, some articles and information are missed at all. Steve, trainee in company, has the task to improve company’s information visibility.

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Rankings
Structuring convertible website
Structuring convertible website

Company’s website is popular, potential clients flow is more than satisfactory. But the problem is very low conversion to buy one or another simulation. CEO Peter together with marketer Elze looking for opportunities improve conversion rate by updating company’s website.

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Rankings
Digital marketing channels
Digital marketing channels

After more than 15 years of running CEO, the business owner decided to retire and employed new CEO. New CEO, Ted, started to monitor what he got and found chaotic situation in digital marketing: strategies and decisions are mixed with traditional marketing, digital marketing channels are not clear and unstable, impulsive. As a result, the company sales hold on traditional retail in physical shops as competitors have made more further steps in digital marketing. There is the risk for company’s competitiveness in the future as more and more retail goes to the internet.

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Rankings
Affiliate marketing
Affiliate marketing

After more than 15 years of running CEO, the business owner decided to retire and employed new CEO. New CEO, Ted, started to monitor what he got and found chaotic situation. As a result, the company sales hold on traditional retail in physical shops as competitors have made more further steps in digital marketing. There is the risk for company’s competitiveness in the future as more and more retail goes to the internet.

Start
Rankings