Business Intelligence at the paper mill Centralpapel

Centralpapel, a paper derivative processing and production plant founded in the 1970s and located in central Portugal, is going through a period of decrease in sales volume. This situation has been occurring since 2019 and the plant's director, Engineer Macário Tavares, intends to determine the causes. In this sense, he wants to implement a Business Intelligence process in order to correct what is wrong and consequently increase the sales volume.

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BI Tools at Gelart

Summer is about to begin, the best time to have a nice ice cream or gelato. With the intention of providing an excellent experience that means consumer return and customer loyalty, Gelart has chosen to use Business Intelligence tools in order to create an ongoing empathetic relationship with their customers. Collecting data, categorising, prioritising and analysing is essential to Gelart's customer loyalty strategy. The combination of the selected tools allows the company to collect data on a daily basis, cross-reference it with loyalty cards and define the best "targets" for sales and home delivery campaigns.

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