Promoting e-commerce

Jane and Marta want increase their sales online. They are discussing how to reach prospective and existing customers. They are already doing marketing on social media – Facebook and Instagram, but Marta offers to use also email marketing, they already have some email addresses.

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Marketing Machine

When John was hired, he was told that the company wanted to innovate its way of interacting with customers. However, John didn't know what resources the company had at its disposal. In his first week at work he meets with one of the partners and is told about the company's current situation.

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Training company

David Fonseca (marketing and communication director) and Maria Novac (communication manager), talk about the need to improve the e-mail sending system. They have been working on the social networks, the institutional page and creating content to send information to the contact list, but they feel that it will be possible to optimise communication and they sit down to discuss strategies.

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