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In order to achieve his objectives, engineer Carlos Moisés appointed a team led by Ana Sebastião, (bachelor in Business Management and master in Management from the Instituto Politécnico de Tomar and vice-president of the group). João Santos and Rafael Teixeira are the remaining members. The team's main objective is to give more visibility to the shoe brand through the group's website. The team meets weekly on Mondays.
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With the subsidy he received from the state to start his business selling sporting goods online, Vitor Antunes, intends to hire the services of Fernando Costa to promote and publicise his business on the Internet, to attract customers and consequently increase his sales volume. On his first visit to Fernando Costa's office, Vítor Antunes showed a desire to learn everything he could about the concepts and strategies of Internet advertising for application in his business.
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PortCafé, a family-run company and a leader in coffee sales in Portugal and Spain, is managed by the granddaughter of the company's founder, Maria Eduarda. Founded in the 1960s in a small 50 square metre warehouse, PortCafé is currently the best-known coffee brand in Portugal and is expanding greatly in Spain. The company has always focused on innovation and quality, ensuring the development of a tailor-made range of products.
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MultiPlayer was founded in 2013 and its main activity is the import and export of products with Portuguese-speaking markets such as Brazil, Angola and Mozambique. Over time, the turnover has seen a considerable increase, but in 2020 due to the Covid-19 pandemic, the turnover has been progressively decreasing. It is time to think of new solutions to increase the visibility of the company and attract new customers.
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